Look into the future by understanding your customers' ever evolving needs, we will help you build a
We do this by...

We assess your current products and services against the evolving human needs. We strive to identify the root cause of your failure points and identify missed opportunities  


Experience Assessment


Well you won't really know what to fix until you identify the gaps.

Using theories borrowed from Systems Thinking and Design Thinking we evaluate your current experience against evolving human needs and expectations in the market. 

Experience Strategy


We define a vision for the evolution of your brand's products and services, identifying memorable moments that will differentiate your offering in the market.

Experience Design is problem solving not pretty-making, we apply scientific methods to 
System and Service Design


Great user experience is more than great user interfaces. Users interact with a product or brand in a myriad of times and places. We take a system-level, goal-oriented approach to design the right experience for your users across the full spectrum of touchpoints they interact with as they navigate your product or service.  Your staff is just as important.  We try our best to make the experience of serving your customer as efficient and easy as possible for your staff, whatever they use.

Visual Design and Branding


The interface is your brand.  Our expert visual designers work with you to find the right balance of visual elements to express and differentiate your brand, which can make the difference between disappointment and delight.   Remember the beauty of things is not random excercise, there is a Science annd logic behinnd every colour, texture, content and shape.  This is how you achieve resonance in your customer's life.

Research and Testing


We use data and human insight from your customers to drive our design thinking. We kee guess-work to a minimum, exposing even our earliest ideas to feedback from your customers. We then cycle through iterations of design and validation all the way through to pixel-perfect interfaces. The business benefit is a huge reduction in the risks associated with making big, bold changes to your experience.

Interaction Design


“Simple” is never easy.  We design with depth, making sure we taking the step from solution to development is as seamless as possible.  What is it that we can actually design?  The answer:  anything that requires input from a human being, from call center software, to websites, apps, digital and mobile channels, processes  and YES even physical spaces.  Your customer's experience needs to make sense at every touch point, annd every channel.

We make workspaces efficient, by understanding human capabilities as well as limitations

 True user experience is engineered across time, space, virtual and physical interaction. It bridges the gap between cognition, emotion, computational processes and ergonomics.


It seeks to exploit human capabilities while being mindful of physical, cognitive and mental limitations. We understand the impact that errors and defects have on your bottom line.  We work with a variety of industries to create efficiencies in work related tasks and processes.


Human Factors Engineering 


Product and service businesses often have physical points of interaction where customers are serviced.  From bank branches, to factory floors or production/assembly line, to public sector offices and the like. We help answer the following questions:

  • Do my customers know where to go?

  • Are my work flows and processes efficient and effective?

  • Are my customers frustrated by long qeues?

  • Does my business produce high levels of defetcs or errors?

  • Does the quality of work diminish over time?

  • Am I able to service my customers better, faster, with more relevant products and services?

  • Am I able to detect customer needs, and respond to them quicker than they change?

  • How can I make it easy for my staff to service the customer?

  • How can I decrease the amount of time spent training new staff members on systems and processes?

We Consider 


  • Ergonomics 

  • Cognition 

  • The impact of fatigue on work 

  • Attention 

  • Perception

  • Emotion 

  • Accuracy 

  • Error reduction 

  • Stress and workload 

  • Safety 

  • Social factors 

  • Environmnental factors 

  • Systems 

  • Task and workflows

  • Human-computer/machine interaction