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about hi
We combine rigorous research with innovation and strategy to deliver context-specific, inclusive, and future-ready solutions.
a trailblazing
consultancy
Our Vision
We believe the age of digital transformation must become an era of human transformation, where technology is used as powerful tool to foster human flourishing. Our vision is to create an Africa where every individual has access to opportunities that enable them to thrive and contribute to a prosperous and resilient future. Our goal is to partner with organisations that understand that the most critical survival characteristic of the future, is the ability to build solutions on a foundation of empathy.
Mission
We aim to disrupt outdated development approaches by building people-first, self-sustaining systems that create lasting, scalable change, enhancing the human condition. Our work goes beyond superficial fixes to address the root causes of systemic challenges enabling global trade, green growth, and socio-economic transformation at scale. We empower organisations and communities to thrive globally by blending rigorous research, design, and innovation with deep local insights.
DISRUPTIVE Minds
Behind SUCCESS
Our
Founders
Our co-founders, Nomonde Shezi and Edna Chelule, bring specialised expertise in human factors engineering, psychology, and experience strategy, driving our shared passion to create meaningful change for Africa.
Nomonde's deep understanding of behavioural science allows us to design for human nature, while Edna's expertise in human-computer interaction ensures that our solutions are intuitive and effective, creating a powerful synergy at the heart of our firm.
multi-disciplined
team
We are not merely consultants; we are disruptive designers, engineers, psychologists, and strategists dedicated to fostering the success of institutions, industries, and communities in the Fourth Industrial Revolution. Our multi-disciplined, agile, and creative team works with you to problem-solve in areas that are high-value and high-impact in your business or organisation.
We are passionate about accelerating socio-economic development and digital transformation in Africa, with a core purpose to advance and uplift humanity. We bring expertise, inclusivity, and a passion for shaping a brighter future for all.
research
Our researchers are the foundation of our work. They uncover deep user insights through qualitative and quantitative research, allowing us to understand the emotional and behavioural drivers behind people's actions.
strategy
Our strategists shape impactful visions and guide organisations through complex challenges. They use behavioural insights and systems analysis to create clear, actionable roadmaps that lead to lasting change.
design
Our design team transforms complex ideas into seamless user experiences. They define the user journey, create visually compelling interfaces, and ensure every touchpoint is cohesive and optimised.
processes
Focused on efficiency and excellence, this group includes streamline workflows and optimise systems to ensure our solutions are scalable and effective.
content
The storytellers of our team. They craft compelling narratives and create clear, concise content that builds trust, guides users, and drives engagement across all platforms.
development
This team brings our designs to life. They build robust, scalable, and secure digital solutions, ensuring the highest quality in every deliverable
bridging africa
to the world
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Shaping
Markets
We operate at the intersection of local realities and global opportunity.
Immerse in Context
Strategic Partnerships
Why It Matters
IMPACT
Transformation You Can Measure. Change You Can Feel.
partner
with us
Our impact is measured in real change, it's visible in farmers entering global value chains, citizens regaining trust in their governments, and Africans accessing financial systems for the first time. Partner with us to turn this vision into reality and build a brighter future for Africa.