Services
Explore our tailored services designed to drive your transformation.


strategy
innovation
We harness market intelligence, user research, systems design, and product innovation to develop data-informed product solutions that drive market relevance and social impact.
We craft transformative strategies and governance frameworks to future-proof organisations and catalyse Africa's leadership.
Strategy
We help organisations rethink the “why” and “how” behind their transformation.
- Vision-setting and organisational design for long-term resilience.
- Strategy roadmapping, including business model design and process optimisation.
- Market entry and growth strategies rooted in behavioural insights and systems analysis.
- Governance frameworks to institutionalise innovation and align teams.
Innovation
We turn ideas into scalable solutions by building innovation ecosystems and applying agile methods.
- Rapid prototyping and iterative testing to validate concepts in real-world contexts.
- Co-creation labs and workshops to generate product-market fit strategies.
- Leveraging indigenous knowledge alongside global best practice to design culturally relevant innovations.
- Establishing innovation hubs, usability labs, and open platforms for collaboration across sectors.
Digital Transformation
Digital change is not just about technology it’s about people. We embed human-centred design into every aspect of digital transformation to ensure adoption, trust, and measurable impact.
- Modernising legacy systems to meet new market realities.
- Designing omni-channel digital experiences that connect mobile, web, and physical channels seamlessly.
- Embedding analytics, governance, and agile practices to enable continuous improvement.
- Bridging informal and formal economies with inclusive digital platforms.
Ecosystem Development
We design and activate ecosystems that unlock value across industries and borders.
- Integration mapping of financial, agricultural, and energy systems.
- Multi-stakeholder collaborations across government, private sector, and grassroots communities.
- Open API and platform ecosystems to scale innovation.
Socio-Economic Development
Our solutions are rooted in Africa’s development priorities, unlocking growth, equity, and inclusion.
- Job creation and enterprise support for youth, women, and marginalised groups.
- Digital inclusion initiatives to bridge access and literacy gaps.
- Policy reform and governance design for resilient institutions.
- Climate-smart agriculture, renewable energy, and just transition projects.
Capability Building
We equip organisations with the skills and governance needed for long-term sustainability.
- Training programmes in UX, systems thinking, human factors engineering, and agile methods.
- Establishing internal UX and innovation teams through mentorship and recruitment support.
- Setting up usability labs and embedding continuous design practices.
- Knowledge transfer to create lasting cultures of innovation.


Technical
services
Ensures secure, scalable, and reliable digital platforms that support business objectives, regulatory compliance, and operational efficiency.
We optimise complex technical environments, security, processes, and organisational capabilities to ensure sustainable, innovative, and efficient operations with measurable outcomes.
Systems and Technical Analysis
We specialise in mapping, analysing, and optimising complex technical environments to ensure seamless integration and long-term interoperability. Using systems thinking and human factors engineering, we conduct deep technical discovery—including ecosystem mapping, service blueprinting, and integration analysis—to uncover inefficiencies, identify automation opportunities, and streamline processes. Our goal is to reduce redundancy, enhance system reliability, and prepare technology stacks for scalable growth.
- System and ecosystem mapping
- Service blueprinting and integration analysis
- Identification of automation and optimisation opportunities
Software Development
We deliver end-to-end software development services, from research-informed prototypes to robust enterprise-grade systems ready for deployment. Our approach blends design principles, engineering psychology, and agile methodologies to build platforms that are user-friendly, secure, and sustainable. Whether developing mobile-first solutions for the mass market, web portals for operational efficiency, or upgrading legacy systems, we ensure all builds are scalable and aligned with business objectives.
- Full software development lifecycle
- Research-driven prototyping and iterative design
- Agile development methodologies
- Mobile-first, web, and legacy system solutions
Security
Trust and protection are at the core of our security services. We integrate risk management, compliance, and security advisories into every engagement, safeguarding systems and end-users alike. Our approach combines behavioural research into vulnerabilities—such as phishing psychology—with technical safeguards like access control, encryption, and continuous monitoring. This dual focus strengthens resilience and builds user confidence by embedding security as a fundamental design principle.
- Risk management and compliance advisory
- Behavioural research on security vulnerabilities
- Technical safeguards: access control, encryption, monitoring
- Embedding security within design and development processes
Project Management
We deliver structured, end-to-end project management with agility, transparency, and measurable milestones. Blending traditional project discipline with agile methods, we maintain flexibility without compromising accountability. From scoping and stakeholder alignment to delivery and evaluation, we prioritise risk management, clear communication, and deadline adherence to ensure outcomes that generate tangible impact
- Scoping, stakeholder alignment, and risk management
- Agile and traditional blended methodologies
- Transparent communication and milestone tracking
- Delivery evaluation and impact assessment
Programme Management
Managing complex transformations requires strategic orchestration across multiple initiatives. Our program management aligns organisational goals, resource allocation, and change management to create synergy across projects and teams. Our adaptable frameworks accommodate evolving environments while maintaining a clear focus on long-term institutional resilience, measurable success, and sustained impact.
- Coordinating multiple projects under unified strategy
- Organisational goal alignment and resource planning
- Change management and risk mitigation
- Frameworks for adaptability, resilience, and impact measurement


research
design
We deliver human-centred research and design services that uncover and translate deep user insights.
We convert deep user insights into consistent, scalable experiences aligned with brand identity and organisational objectives.
UX and Mass Market Research
We combine deep ethnographic user experience research with broad mass market research to fully understand user behaviours, motivations, and needs across diverse African markets. Grounded in psychology and systems thinking, our research uncovers pain points and cultural nuances that shape intuitive, inclusive designs capable of scaling.
- Ethnographic field studies and contextual observation
- Qualitative interviews and focus groups
- Quantitative surveys, A/B testing, and market segmentation
- Behavioural analytics and market segmentation
- Journey mapping and user motivation analysis
Business Analytics
We enable organisations to make data-driven decisions with clarity and precision.
- Market and competitor analysis (PESTEL, SWOT, trend mapping).
- Business and product performance measurement frameworks.
- Predictive analytics and feedback loops to evolve strategies continuously.
Content Writing & Strategy
We develop communication frameworks and UX copy rooted in behavioural economics and persuasion design principles. Our content strategy creates clear, emotionally resonant messaging that drives adoption, builds trust, and strengthens engagement across multiple digital channels.
- UX microcopy and interface content
- Behavioural-driven messaging and storytelling
- Multi-channel content frameworks and campaign strategy
- Persuasion and adoption techniques based on behavioral insights
UX and Product Design
We design seamless, intuitive user experiences across all touch points (branches, ATMs, apps, portals, and call centres) while aligning front-end interfaces with back-end systems for scalable, sustainable solutions. Our holistic approach integrates service blueprints and systems engineering to reduce friction and improve efficiency.
- User journey and service blueprint mapping
- Systems engineering integration and multi-channel experience design
- Iterative prototyping, usability labs, and guerrilla testing
- Integration of ethnography, psychology, and systems thinking
Visual & Interface Design
We craft visually engaging, accessible interfaces that balance aesthetics with usability, supported by rich multimedia assets like motion graphics and interactive prototypes. Our scalable design systems, component libraries, and tokenisation frameworks ensure consistency, efficiency, and rapid iteration across platforms.
- Scalable component libraries and design systems
- High-fidelity UI/UX design aligned with brand identity
- Design system audits, tokenisation, and governance frameworks
- Motion graphics, animation, and interactive digital assets
Product & Usability Testing
We rigorously validate designs with structured usability testing, behavioural observation, and analytics. Through rapid iterative cycles and real user feedback, we refine accessibility, functionality, and overall user experience to ensure products are user-friendly and inclusive for diverse African markets.
- Usability labs and guerrilla testing
- Behavioural observation and user feedback loops
- Analytics-driven design optimisation
- Accessibility and inclusivity validation
What Our
Clients Say
See what our satisfied clients say about working with us.

True Customer Obsession.
The HumanInsights team led our customer-centric approach help[ing] our business in Zimbabwe and Kenya to review the digital strategy into a strategy that drives true customer obsession. This is a challenging business and culture shift but the manner in which [the] HumanInsights team blended with our employees and their ability to teach while delivering high bar outcomes, played a significant role in the team getting an annual rating of 4/5, which many deemed impossible to get.
Approach
Our multidisciplinary methodology focuses on human experience, systems thinking, and continuous iteration to create impactful and sustainable solutions.

01
Iterative Problem-Solving for Creative Innovation
This broad, iterative framework balances user needs, technical feasibility, and business viability. We empathise with users, define the problem, ideate solutions, prototype, validate with users, and deliver development-ready products. It helps discover unmet needs and generate creative ideas primarily at the start of new developments.

02
Embedding User Empathy and Change Management.
Focused on people’s real experiences, this methodology ensures continuous feedback throughout the project lifecycle. By integrating change management from the outset, it boosts adoption, refinement, and sustainability of solutions aligned with actual user needs.

03
Holistic Solutions for Complex Interconnected Systems
We analyse and design with an ecosystem view, addressing multi-layered, system-wide challenges. This approach minimises waste and errors while optimising processes for scalable, sustainable solutions often requiring multi-stakeholder collaboration.

04
Optimising Usability, Safety, and Performance
Using psychology and ergonomics, we create designs that fit human capabilities and limitations. This scientific discipline improves user interaction, reduces errors, and enhances safety in complex environments such as healthcare and aviation.

05
User Experiences Aligned with Business Processes
A holistic approach that maps entire service journeys, balancing customer experience with operational efficiency. By co-creating with users and stakeholders, we design cohesive services that are smooth and effective from end to end.

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